Landing Page for Affiliate Campaign
Responsive Web Design｜Conversion-Oriented UX｜Affiliate Collaboration
Quick Project Info
Role: UX Flow Design Lead / Visual Designer
Collaboration: In partnership with ELDOAH Marketing Team
Year: 2022
Tool: Figma, Photoshop
Deliverables: Fully Responsive Affiliate Landing Page (JP)
Project Overview
To support ELDOAH’s affiliate advertising efforts in the Japanese market, I co-created a high-converting landing page focused on brand introduction, click-through optimization, and user conversion. The page was deployed across multiple mobile-first ad platforms and adapted to high-volume affiliate traffic behavior.
While the marketing team developed the promotional messaging, I led the UX flow structure and visual system, ensuring consistency with ELDOAH’s premium brand identity and affiliate performance goals.
Challenge & Solution
Challenge
How do we structure a responsive, conversion-optimized landing page that quickly builds trust, communicates the brand’s luxury positioning, and guides first-time users to click — all within a scroll-based experience?
My Role & Solution
Led the information hierarchy and CTA pacing strategy for mobile-first flow
Designed a visually high-impact layout using a red-white casino theme with localized visual cues
Ensured that multiple conversion zones were placed along scroll intervals
Co-planned page sections with the marketing team to align copy with design rhythm
Implemented full RWD (Responsive Web Design) to support various affiliate traffic channels and devices
Flow Breakdown
| Section | Design Focus |
|---|---|
| Hero Section | Strong headline, character image, and first CTA to trigger engagement immediately |
| Brand Introduction | Positioning ELDOAH as a trusted, luxury iGaming platform for Japanese users |
| Bonus Offer / Promo Area | Highlighted welcome bonus and affiliate-specific offers to drive conversion |
| Call-to-Action Area(s) | Repeated CTA buttons placed at key decision points to reduce bounce and guide action |
| Footer & FAQ | Reinforced trust with policy notes and frequently asked questions |
*Each section was visually modular, optimized for scroll behavior, and tested for legibility across mobile screens.
Spec-Driven Design Thinking
| Aspect | Detail |
|---|---|
| Responsive Layout | Mobile-first grid with adaptive spacing and font scaling |
| UX Strategy | Incentive revealed early, CTAs repeated based on scroll depth |
| Visual Identity | Warm red + gold palette; premium character art as attention anchor |
| Localization | Full Japanese copy with localized hierarchy and offer presentation |
| Tracking Integration | Affiliate-linked CTAs with tracking parameters embedded in action buttons |
Outcome
- Successfully launched across major Japanese affiliate ad networks
- Improved scroll engagement and mobile time-on-page vs prior template
- Used internally as a reference structure for future affiliate landing pages
- Although exact CTR and conversion metrics were managed externally, the UX architecture and RWD implementation contributed directly to its consistent performance across traffic sources.
