lolo. Yifan Lo · Digital DesignerIndependent perspective.
A little feeling.
A lot of intention.
I’m Lolo. I shape digital experiences
with a visual mind and a UX mindset.
Digital Product✳Visual Systems✳Campaign Design✳Conversion-focused UX
Selected work01—03
A closer look at what I do.
A celebration, made cohesive.
Anniversary Campaign · Visual Direction / Design System
Less uncertainty. More music.
Apple Music · UX Research / Interaction Design
03 / Product experience
Better flow.
By design.
A platform renewal that brings clarity to the homepage, dashboard, and everyday interactions.
View the case study ↗More explorations.
↗Affiliate Campaign
Landing Page / Campaign
↗A New Way In
Launch / Web Design
↗Marks & Identities
Branding / Identity
↗Campaign Collections
Art Direction / Visual Design
↗Dice Man
NFT / Campaign
↗Seventh Anniversary
Campaign / Visual Direction
↗Two Brands, One System
Web Design / Visual Systems
↗LIVE WEEK
Campaign / Web Experience
↗Two Ways to Begin
Launch / Art Direction
A bit about me
Visual instinct.
Thoughtful experiences.
I’m Yifan Lo — Lolo for short. My work connects visual direction, digital products, and the journeys in between. I focus on landing pages, scalable visual systems, and clearer UX flows.
Visual DirectionUI / UXLanding PagesDesign Systems