iGaming Streaming Campaign Platform – "LIVE WEEK"

Influencer-Driven Promotion|YouTube Integration|Brand Ecosystem Platform Design

Quick Project Info

Role: Visual Designer / Campaign UX Contributor
Year: 2020
Tools: Photoshop, Illustrator, Webflow (collaboration), Figma
Deliverables: Website Visuals, UX Wireframe, Landing System Assets

Project Overview

This campaign was built for an iGaming brand aiming to boost exposure through YouTube and streamer-based influence. We created a dedicated web platform—branded as a TV-style microsite—that centralized access to all streaming personalities involved in the 7-day event.

Each day featured curated content, scheduled streams, and deep links to influencer channels, allowing users to directly interact, watch, and ultimately be redirected to the main iGaming platform. The initiative served as both a media campaign hub and a conversion gateway.

Design Strategy
  • Target Region: Japanese market; color palette based on high-affinity tones in JP culture—red, white, and yellow (yellow as the brand’s core color)
  • Tone of Voice: Youthful, energetic, creator-friendly
  • System Flow: Users land on the campaign site, scan creator blocks or schedule section, click out to the influencer’s live platform (e.g., YouTube, Twitcasting)
  • Mobile Priority: Responsive layout built for smartphone-first interaction
  • CTA Zones: Integrated floating icons for schedule and platform follow-through
Spec-Driven UX Thinking
ElementSpec Detail
Color IdentityRed/White/Yellow palette rooted in local visual psychology
Navigation StructureTwo-tier structure (creators + schedule), designed for fast vertical scanning
Creator ShowcaseScrollable avatar cards with real-time schedule data + thumbnail hierarchy
Cross-Platform FlowDeep-link buttons route users directly to streaming sessions
RWD ImplementationLayout supports full usability on mobile resolutions and streaming platforms
Outcome
  • Successfully generated influencer-driven brand reach across streaming audiences
  • Boosted direct engagement and channel crossover between the brand and content creators
  • Provided users with a seamless bridge from viewer mode to iGaming platform funnel
  • Developed a modular and scalable campaign architecture that served as a reference for subsequent creator-driven promotional platforms
Visual Snapshot

Video Recording Available: Campaign UI Scroll Demo