
iGaming Streaming Campaign Platform – "LIVE WEEK"
Influencer-Driven Promotion|YouTube Integration|Brand Ecosystem Platform Design
Quick Project Info
Role: Visual Designer / Campaign UX Contributor
Year: 2020
Tools: Photoshop, Illustrator, Webflow (collaboration), Figma
Deliverables: Website Visuals, UX Wireframe, Landing System Assets
Project Overview
This campaign was built for an iGaming brand aiming to boost exposure through YouTube and streamer-based influence. We created a dedicated web platform—branded as a TV-style microsite—that centralized access to all streaming personalities involved in the 7-day event.
Each day featured curated content, scheduled streams, and deep links to influencer channels, allowing users to directly interact, watch, and ultimately be redirected to the main iGaming platform. The initiative served as both a media campaign hub and a conversion gateway.
Design Strategy
- Target Region: Japanese market; color palette based on high-affinity tones in JP culture—red, white, and yellow (yellow as the brand’s core color)
- Tone of Voice: Youthful, energetic, creator-friendly
- System Flow: Users land on the campaign site, scan creator blocks or schedule section, click out to the influencer’s live platform (e.g., YouTube, Twitcasting)
- Mobile Priority: Responsive layout built for smartphone-first interaction
- CTA Zones: Integrated floating icons for schedule and platform follow-through
Spec-Driven UX Thinking
Element | Spec Detail |
Color Identity | Red/White/Yellow palette rooted in local visual psychology |
Navigation Structure | Two-tier structure (creators + schedule), designed for fast vertical scanning |
Creator Showcase | Scrollable avatar cards with real-time schedule data + thumbnail hierarchy |
Cross-Platform Flow | Deep-link buttons route users directly to streaming sessions |
RWD Implementation | Layout supports full usability on mobile resolutions and streaming platforms |
Outcome
- Successfully generated influencer-driven brand reach across streaming audiences
- Boosted direct engagement and channel crossover between the brand and content creators
- Provided users with a seamless bridge from viewer mode to iGaming platform funnel
- Developed a modular and scalable campaign architecture that served as a reference for subsequent creator-driven promotional platforms
Visual Snapshot
Video Recording Available: Campaign UI Scroll Demo




