iGaming Client – Grand Launch Landing Page
Crypto Whale Audience｜Dark Ocean Branding｜Luxury Conversion Strategy
Quick Project Info
In addition to leading the visual direction, I was also responsible for designing the this crypto gaming client logo—a sub-brand evolution from the original the client identity. The new logo was stripped down into a simplified, technology-aligned symbol that reflects the digital nature of crypto gaming while preserving brand recognition. I also collaborated closely with the marketing team and backend developers to ensure seamless integration of visuals, UX decisions, and technical implementation throughout the launch process.
Role: Visual Designer / Brand Extension Concept Lead
Year: 2023
Tool: Figma, Photoshop, Illustrator
Deliverables: One-page responsive LP, Campaign Key Visuals
Project Overview
This crypto gaming client is a crypto-focused sub-brand targeting high-net-worth European players, particularly crypto whales—individuals who make rare but high-volume transactions. The goal of this grand opening LP was to communicate exclusivity, crypto alignment, and high-value conversion in a single immersive scroll-based experience.
The visual strategy combined deep-sea aesthetics (dark navy + subtle gradients) with the client’s signature gold tones, designed to evoke depth, calm, and luxury. It aimed to resonate with a target group that identifies with privacy, financial power, and premium-tier experiences.
Design Thinking & Strategic Approach
User Psychology: Focused on emotional cues that appeal to crypto whales—power, secrecy, and control
Visual Language: Adopted a deep-sea theme to mirror the idea of whales rising from below; dark blue as the primary canvas to build a sense of trust and exclusivity
Brand Harmony: Extended the client’s brand palette using gold for calls-to-action and emphasis, keeping the tone elevated
Hierarchy by Flow: Structured the page into scroll-triggered sections: Value Points, VIP Program, Game Categories, Crypto Deposit, Affiliate Entry
Conversion Ready: Balanced visual storytelling with lead-gen efficiency, using large CTA areas and coin animations to direct flow
Key Visual Elements
Hero Section: Premium user with glowing device + deep ocean overlay
Scroll Sections: Floating coins, whale movement motifs, calm parallax
Typography: Sharp type in all caps + generous line spacing for vertical flow
Game visual modules blended into dark backgrounds for seamless promo
Crypto feature emphasized with icon-based and branded overlays
Spec-Driven Components
Additional spec strategies were applied to address the cognitive and behavioral traits of the target audience:
| Category | Detail |
| Color System | Deep navy background with dark gradients; accented by the client gold |
| Responsive Layout | Scroll-based mobile adaptation focused on single-finger flow |
| Audience Mapping | Crypto whales, European market, high-asset players |
| Token Visual Logic | Integrated BTC, ETH icons with natural positioning and drop shadow |
| CTA Architecture | Clear CTA zone layout after each scroll segment |
| Minimal IA Strategy | Limited on-page text blocks and scroll fatigue reduction—built for fast scanning and decision-making |
| Perceived Value Amplification | Used glow, vertical rhythm, and exclusivity-themed visuals to reinforce player self-identification with VIP tier |
Outcome
Reinforced high-value user perception through exclusive visual language and minimalistic architecture, optimizing for confidence and conversion
Introduced this crypto gaming client to the European crypto gaming market with a tone of luxury and control
Positioned the brand clearly for high-tier crypto users by visual language and scroll rhythm
Helped define a scalable landing structure for future crypto promotions under the same visual direction
