iGaming Launch LP Design – Dual Promo Strategy for Player Segments

Landing Page Art Direction｜User Conversion Focus｜Brand Visual Establishment

Quick Project Info

Role: Visual Designer / Brand Identity Lead
Year: 2020
Tool: Photoshop, Illustrator
Deliverables: Two Launch LPs (Live Game Version / Slot Version)

Project Overview

This project consisted of two conversion-focused landing pages created for the launch of a new iGaming platform. The client aimed to boost initial brand visibility and increase player acquisition, with promotions tailored to two distinct user segments:

  • Live Game Players → Highlighted with a gold-green tone

  • Slot Players → Targeted via a vivid red theme

Both LPs follow the same structural layout, allowing for consistent campaign scalability while keeping visual storytelling distinct for each segment.

Strategic Design Thinking
Design FocusExecution Detail
Above-the-FoldHero image designed to immediately capture attention and communicate the bonus offer type
Visual DirectionSlot version uses cartoon-style characters and vibrant red to evoke fun and action; Live version leans on glamour and luxury using model imagery and gold hues
Layout StructureUnified layout ensures usability while supporting content tailored to slot/live offers
Brand Recall BoostTop banner crafted to leave strong first impression and visual memory for new users
Visual Strategy Breakdown
  • Live Game LP (Gold/Green): Utilizes glamour-based imagery with elegant models and casino visuals. The bonus is presented with a luxurious tone to build trust and appeal to high-value users.
  • Slot Game LP (Red): Focuses on playful characters and bright colors to attract fun-seeking, high-frequency players. Elements like coins and jackpot cues enhance the sense of excitement.
Outcome
  • Generated strong first-impression feedback from users and internal stakeholders
  • Improved landing page engagement rate during first month post-launch
  • Set a visual standard for all following promotional campaigns under the same brand family
Preview (Selected LP Screens)
Live Game LP
Slot Game LP
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