iGaming Campaign Banners
Campaign Visual Design｜Format Logic｜Performance-Oriented Art Direction
Quick Project Info
Role: Visual Designer / Marketing Collaboration
Client: ELDOAH (iGaming Brand)
Year: 2019-2021
Tool: Photoshop, Illustrator
Deliverables: Campaign Banners (Web/Desktop/Mobile)
Project Overview
This is a series of promotional banners created for a leading iGaming platform, covering time-limited events, influencer co-op, live game boosts, seasonal themes, and conversion-oriented offers. Each banner is built to capture attention instantly, maximize visual hierarchy, and ensure theme/character alignment based on campaign objectives.
Spec-Driven Design Thinking
| Design Focus | Execution Detail |
|---|---|
| Thematic Styling | Each banner adopts a unique palette and mood: midnight tones, cyber lighting, Japanese seasonal colors, etc. |
| Dimension Logic | Optimized for 1200×628 (desktop) & scaled down for mobile/EDM thumbnails |
| Attention Triggers | Use of exaggerated emotion, bold typography, and clear promotional percentages |
| Layout Variability | Reusable visual blocks that adapt to live-game, influencer, or slot-themed messaging |
Selected Visual Strategies
Midnight Comp Event
Designed with a dark background and glowing light to simulate a late-night atmosphere. This visual encourages players to join by creating a subtle fear of missing out (FOMO) during limited hours.
Colosseum Tournament
Uses a split-screen layout with red vs. black contrast to create a sense of battle and urgency. The banner highlights a live-streamed influencer tournament to boost engagement and visibility.
Slot Challenge (挑戦状)
Features a bold slot machine UI in the center with playful Japanese comic-style text and high-contrast numbers. This layout instantly communicates the thrill of hitting large multipliers.
First Deposit Campaign
A bright and friendly design with orange-yellow color blocks. Text and character gestures help guide the viewer’s attention toward two types of welcome bonuses: rolling and cashback.
Preview (Selected Works)
Outcome
- Successfully increased promotional visibility across target audience groups (slot / baccarat / crypto users)
- Designs served as templates for recurring event re-skins
- Allowed marketing team to quickly localize visuals while keeping format efficiency