iGaming Campaign Banners

Campaign Visual Design|Format Logic|Performance-Oriented Art Direction

Quick Project Info

Role: Visual Designer / Marketing Collaboration
Client: ELDOAH (iGaming Brand)
Year: 2019-2021
Tool: Photoshop, Illustrator
Deliverables: Campaign Banners (Web/Desktop/Mobile)

Project Overview

This is a series of promotional banners created for a leading iGaming platform, covering time-limited events, influencer co-op, live game boosts, seasonal themes, and conversion-oriented offers. Each banner is built to capture attention instantly, maximize visual hierarchy, and ensure theme/character alignment based on campaign objectives.

Spec-Driven Design Thinking
Design FocusExecution Detail
Thematic StylingEach banner adopts a unique palette and mood: midnight tones, cyber lighting, Japanese seasonal colors, etc.
Dimension LogicOptimized for 1200×628 (desktop) & scaled down for mobile/EDM thumbnails
Attention TriggersUse of exaggerated emotion, bold typography, and clear promotional percentages
Layout VariabilityReusable visual blocks that adapt to live-game, influencer, or slot-themed messaging
Selected Visual Strategies

Midnight Comp Event
Designed with a dark background and glowing light to simulate a late-night atmosphere. This visual encourages players to join by creating a subtle fear of missing out (FOMO) during limited hours.

Colosseum Tournament
Uses a split-screen layout with red vs. black contrast to create a sense of battle and urgency. The banner highlights a live-streamed influencer tournament to boost engagement and visibility.

Slot Challenge (挑戦状)
Features a bold slot machine UI in the center with playful Japanese comic-style text and high-contrast numbers. This layout instantly communicates the thrill of hitting large multipliers.

First Deposit Campaign
A bright and friendly design with orange-yellow color blocks. Text and character gestures help guide the viewer’s attention toward two types of welcome bonuses: rolling and cashback.

Preview (Selected Works)
Outcome
  • Successfully increased promotional visibility across target audience groups (slot / baccarat / crypto users)
  • Designs served as templates for recurring event re-skins
  • Allowed marketing team to quickly localize visuals while keeping format efficiency