iGaming – Dual Brand Conversion-Focused LP Design
Unified Layout System｜Brand-Specific Styling｜Spec-Driven Campaign Design
Quick Project Info
Role: Visual Designer / Interaction Layout Lead
Year: 2025
Tool: Figma, Photoshop, Midjourney
Deliverables: Dual LP Design (Visual, Layout, Brand Styling)
Project Overview
This project involved designing a shared landing page system for two distinct iGaming brands. The goal was to maximize conversion performance while customizing the visual tone for each brand. I led the layout and interaction design, applying a modular framework adaptable to different aesthetics, allowing both teams to maintain brand fidelity without increasing design production time.
Design Strategy
Shared Layout System: Structurally identical LPs designed for rapid cloning and deployment
Visual Adaptation: Color palette, iconography, and image tone redefined per brand
Brand A (Playful, Pink-Tone)
- Targeted younger/female demographics with friendly rounded icons and lively tone
- Emphasis on fun, emotion, and simplified bonus explanation
Brand B (Luxury, Purple-Tone)
- Targeted high-trust users via deep purple, gold tones and luxury imagery
- Emphasis on trust, reliability, and structured game/balance breakdown
Spec-Driven UX Thinking
| Component | Detail |
|---|---|
| Layout Framework | Grid-based, mobile-first system designed for multi-brand scalability |
| Conversion Structure | Each LP led with tiered bonus callouts, followed by progressive CTA logic |
| Brand-Aware Styling | Visual tone adapted via palette, composition, and content hierarchy |
| Reusable Design System | Modular content zones: bonus tiers, game display, plan tables, easily cloned |
| Mobile Optimization | Fully responsive, image-light assets, gesture-optimized tap areas |
Outcome
- Significantly increased user interaction across both brands during campaign period
- Unified production pipeline enabled 50% faster delivery without sacrificing brand integrity
- Developed a modular and scalable campaign architecture that served as a reference for future brand-specific promotional platforms
Brand A (Playful, Pink-Tone)
Brand B (Luxury, Purple-Tone)
