iGaming – Dual Brand Conversion-Focused LP Design

Unified Layout System|Brand-Specific Styling|Spec-Driven Campaign Design

Quick Project Info

Role: Visual Designer / Interaction Layout Lead
Year: 2025
Tool: Figma, Photoshop, Midjourney
Deliverables:  Dual LP Design (Visual, Layout, Brand Styling)

Project Overview

This project involved designing a shared landing page system for two distinct iGaming brands. The goal was to maximize conversion performance while customizing the visual tone for each brand. I led the layout and interaction design, applying a modular framework adaptable to different aesthetics, allowing both teams to maintain brand fidelity without increasing design production time.

Design Strategy

Shared Layout System: Structurally identical LPs designed for rapid cloning and deployment

Visual Adaptation: Color palette, iconography, and image tone redefined per brand

Brand A (Playful, Pink-Tone)

  • Targeted younger/female demographics with friendly rounded icons and lively tone
  • Emphasis on fun, emotion, and simplified bonus explanation

Brand B (Luxury, Purple-Tone)

  • Targeted high-trust users via deep purple, gold tones and luxury imagery
  • Emphasis on trust, reliability, and structured game/balance breakdown
Spec-Driven UX Thinking
ComponentDetail
Layout FrameworkGrid-based, mobile-first system designed for multi-brand scalability
Conversion StructureEach LP led with tiered bonus callouts, followed by progressive CTA logic
Brand-Aware StylingVisual tone adapted via palette, composition, and content hierarchy
Reusable Design SystemModular content zones: bonus tiers, game display, plan tables, easily cloned
Mobile OptimizationFully responsive, image-light assets, gesture-optimized tap areas
Outcome
  • Significantly increased user interaction across both brands during campaign period
  • Unified production pipeline enabled 50% faster delivery without sacrificing brand integrity
  • Developed a modular and scalable campaign architecture that served as a reference for future brand-specific promotional platforms
Brand A (Playful, Pink-Tone)
Brand B (Luxury, Purple-Tone)